I'm Gabrielle. Great user experience leadership enables talent and genius to work together to empower design and technology, to be inspired to create seamless visual and integrative communication for the end-user, while supporting and balancing the needs and desires of business with the needs and desires of customers. #awesome!
I think "Big Picture."
Eye-catching, attaining ultimate desired outcomes, and brand strategy. I enjoy working with clients and other designers and developers to deliver the best creative with the most impact within the constraints of each project; to lead, inspire and empower, while optimizing the contribution of everyone's time.
Creating design that is clean, simple to understand, beautiful to behold, easy to take in and effortless to utilize is at the core of my being.
Understanding a business ask is one thing, but fully understanding those who will be interacting with a product — walking in end-users' shoes — is paramount to the success of a product and a business. Compassion is therefore the most important focus when designing for any end-user. Documenting goals, questions and decisions is also key. These take many forms including Product overview documentation and lots of Whiteboard Sessions to enable me to work side-by-side cross-functionally with project stakeholders to ensure clear communication, collaboration and execution. Followed by review and/or building of User Personas and taking users' journeys personally to flesh out their needs/wants, mapping their interaction with a product via User Journeys. Flowcharting aligns backend architecture with frontend interactivity to ensure a seamless user experience, while Wireframing establishes the full cycle of the desired granular and overall user experience with the product. Initial UI and Prototyping not only validates design, but also serve to reveal hidden user pain points as well as additional touchpoints to consider (front- and backend).
As a User Experience Design Leader, my primary goal is to produce high-quality, visually impacting mobile-friendly experiences that, at the core, convert visitors into customers.
Focus: Communication that leads to Connection via User Response.Outcome: Happy Clients and Successful Businesses.
Check out these recent additions: Most of what I've worked on over the past three years has been NDA until those projects become public-facing. When I first started working at ThermoFisher Scientific, I designed and developed the company-wide UX style guide company-wide style guide to enable brand and vision consistency standards for this multi-billion dollar company. Later, I designed a more streamlined and efficient global look and interface, helping to take the ThermoFisher Scientific site from a fixed to a responsive site, redesigning the header, mega nav and submenu dropdowns, as well as the footer, to enable customers to view more product options upfront and find those options faster. Prior to leaving the company, I designed the TaqMan Assay Tool for finding and purchasing millions of Assays (example), as well as the tool's integration into the site-wide header, exponentially improving the older tool and overall user experience.
Here are some earlier project samples, demonstrating the diversity of both my designs and the development frameworks used:
4/2018 - Present
07/2013 - Present
11/2013 - Present
10/2015 - 04/2018
2016 - Present
12/2013 - 07/2015
Contract: 08/2013 - 12/2013
Creative Direction, UI/UX Re-Design & Development, Branding Consultant, Logo Design & Marketing Collateral
UI/UX Design/Development & Logo Design
Interactive Educational Multimedia App Prototype
09/2010 - 05/2012
03/2009 - 07/2010
01/2005 - 03/2009
06/2005 - 11/2007
UI/UX Design & Content Creation
Business Organization Consultation | Art Installation
Business Organization | Office Management | UI/UX Design & Development
Record Label & Artist Packaging | PR & Promotional Writing
Contract: 01/1999 - 06/2000
Contract: 01/1998 - 06/2000
Contract: 01/1993 - 06/2000
06/1990 - 07/1991
Thank you for checking out my portfolio. If you would like to get into contact with me, please fill out the form below.