Strategic, Maximizer, Futuristic, Ideation, and Achiever.

User Experience Leadership

I'm Gabrielle. Great user experience leadership enables talent and genius to work together to empower design and technology, to be inspired to create seamless visual and integrative communication for the end-user, while supporting and balancing the needs and desires of business with the needs and desires of customers. #awesome!

Putting it ALL out on the Table

I think "Big Picture."
Eye-catching, attaining ultimate desired outcomes, and brand strategy. I enjoy working with clients and other designers and developers to deliver the best creative with the most impact within the constraints of each project; to lead, inspire and empower, while optimizing the contribution of everyone's time.

Design Sensibilities

Creating design that is clean, simple to understand, beautiful to behold, easy to take in and effortless to utilize is at the core of my being.

Collaborative Process

Understanding a business ask is one thing, but fully understanding those who will be interacting with a product — walking in end-users' shoes — is paramount to the success of a product and a business. Compassion is therefore the most important focus when designing for any end-user. Documenting goals, questions and decisions is also key. These take many forms including Product overview documentation and lots of Whiteboard Sessions to enable me to work side-by-side cross-functionally with project stakeholders to ensure clear communication, collaboration and execution. Followed by review and/or building of User Personas and taking users' journeys personally to flesh out their needs/wants, mapping their interaction with a product via User Journeys. Flowcharting aligns backend architecture with frontend interactivity to ensure a seamless user experience, while Wireframing establishes the full cycle of the desired granular and overall user experience with the product. Initial UI and Prototyping not only validates design, but also serve to reveal hidden user pain points as well as additional touchpoints to consider (front- and backend).


As a User Experience Design Leader, my primary goal is to produce high-quality, visually impacting mobile-friendly experiences that, at the core, convert visitors into customers.

Team Leadership
100% Complete
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Design Fundamentals
100% Complete
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Flows & Wireframes
98% Complete
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Focus: Communication that leads to Connection via User Response.
Outcome: Happy Clients and Successful Businesses.

Check out these recent additions: Most of what I've worked on over the past three years has been NDA until those projects become public-facing. When I first started working at ThermoFisher Scientific, I designed and developed the company-wide UX style guide company-wide style guide to enable brand and vision consistency standards for this multi-billion dollar company. Later, I designed a more streamlined and efficient global look and interface, helping to take the ThermoFisher Scientific site from a fixed to a responsive site, redesigning the header, mega nav and submenu dropdowns, as well as the footer, to enable customers to view more product options upfront and find those options faster. Prior to leaving the company, I designed the TaqMan Assay Tool for finding and purchasing millions of Assays (example), as well as the tool's integration into the site-wide header, exponentially improving the older tool and overall user experience.

Here are some earlier project samples, demonstrating the diversity of both my designs and the development frameworks used:

Professional Experience

It all started with a desire to learn something new and blossomed into a passion for making great designs come to life and accessible to the masses. Download current resume in Word Version or PDF.

  • GreatCall
    San Diego, CA
  • Senior User Experience Designer
  • 4/2018 - Present

  • GH Playground
    San Diego, CA
  • Creative Director, Promotions Professional, Branding, UI/UX Designer/Developer
  • 07/2013 - Present

  • Why We Are Vegan
    San Diego, CA
  • Co-Founder, author
  • 11/2013 - Present

  • Thermo Fisher Scientific
    San Diego, CA
  • Creative Lead & Sr UI/UX Designer
  • 10/2015 - 04/2018

  • Hewsonian
    San Diego, CA
  • Co-founder, author
  • 2016 - Present

  • Freelance
  • Creative Director: Digital/Print Designer/Developer/Creative Consultant
  • On-Going

  • Faulkner Media Group
    San Diego, CA
  • Custom UI/UX Design/Development
  • 12/2013 - 07/2015

  • The Creative Group
    San Diego, CA
  • UI/UX Designer/Developer
  • Contract: 08/2013 - 12/2013

  • Freelance
  • Digital/Print Designer/Developer/Creative Consultant
  • On-Going

  • Cross-Country Move
  • Upstate NY to San Diego
  • 05/2013

  • Freelance Clients
  • Gospel House, Inc., Rochester, NY
  • Graphic Design

  • St. John Fisher college, Rochester, NY
  • Graphic Design

  • Composer Bruce Chianese, Burbank, CA
  • Creative Direction, UI/UX Re-Design & Development, Branding Consultant, Logo Design & Marketing Collateral

  • Freelance
  • Digital/Print Designer/Developer/Creative Consultant
  • On-going

  • Freelance Clients
  • Steinmiller Associates, Inc., Rochester, NY
  • UI/UX Design/Development & Logo Design

  • Baobab Cultural Center, Rochester, NY
  • Interactive Educational Multimedia App Prototype

  • Sierra Fly-Fishing, Santa Monica, CA
  • Logo Design

  • RIT Masters Program
    Rochester, NY
  • UI/UX Design/Dev & Motion Graphics
  • 09/2010 - 05/2012

  • Hickok Center for Brain Injury
    Rochester, NY
  • Director of Marketing & Development
  • 03/2009 - 07/2010

  • Lifetime Care / Sibley Nursing
    Rochester, NY
  • Executive Asst to VPs & PR/Marketing Specialist
  • 01/2005 - 03/2009

  • SUNY Empire State BS Program
    Saratoga Springs, NY
  • PR/Marketing & Business Org/Management
  • 06/2005 - 11/2007

  • Cross-Country Move
  • Burbank to Upstate NY
  • 12/2003

  • Freelance
  • Digital & Print Designer
    UI/UX Designer/Developer
    Creative | Marketing/Promotions | Business Organization Consultant
  • On-Going

  • Freelance Clients
  • Boulder Chamber of Commerce
    Boulder, CO
  • UI/UX Design & Content Creation

  • Installation Artist Cathleen Meadows
    Boulder, CO
  • Business Organization Consultation | Art Installation

  • Tussey Associates, Inc.
    Louisville, CO
  • Business Organization | Office Management | UI/UX Design & Development

  • EarthSea Records | Pianist/Composer Peter Kater
    Boulder, CO
  • Record Label & Artist Packaging | PR & Promotional Writing

  • Boulder Film Commission
    Boulder, CO
  • Interim Film Commission & Location Scout
  • Contract: 01/1999 - 06/2000

  • Musik International
    Boulder, CO
  • PR/Marketing & Promotional Packaging
  • Contract: 01/1998 - 06/2000

  • Womens Magazine & The Male
    Boulder, CO
  • Desktop Publishing | Writing
  • Contract: 01/1993 - 06/2000

  • Pax World, Inc.
    U.S. Subsidiary Office, Santa Monica, CA
  • CFO & Vice-President - Creative
  • 06/1990 - 07/1991

Let's Connect

Thank you for checking out my portfolio. If you would like to get into contact with me, please fill out the form below.


Southern California