Unicorn: The ability to integrate beautiful user-friendly UI/UX design with multi-platform front-end engineering frameworks to create fluid, clean, responsive coding, resulting in fabulous websites.

Creative Director / Sr UX Designer

I'm Gabrielle. For creative direction is a means of attaining ultimate visual and integrative communication between business requirements/desires and user experience/needs, brought together interactively with technology via multiple development frameworks and coding languages for the ideal connection. #awesome!

Creative Direction

I think "Big Picture."
Eye-catching, attaining ultimate desired outcomes, and brand strategy. I enjoy working with clients and other designers and developers to deliver the best creative with the most impact within the constraints of each project; to lead, inspire and empower, while optimizing the contribution of everyone's time.

Design Sensibilities

Creating clean, simple to understand, beautiful to behold, easy to take in and effortless to utilize design is at the core of my being.

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
— Linden Leader

The Way I See It...

Successful creative leadership and being UX-centric is the best way to bring the visual and integrative communication of great design together interactively and skillfully with technology to pique people's curiosity and inspire them to take action.

My Skills

It takes knowledge, smart work, and dedication to make great ideas come to life. As a UI/UX Designer, my primary goal is to produce high-quality, visually impacting mobile-friendly experiences that, at the core, convert visitors into customers.

Designing Skills

I have a broad design promotional experience and a firm grasp of core design sensibilities, enabling me to utilize as well as teach them. I create the visual design and layout of a web application to define user interactions and create the animations that lead the visitor to easily digestible information and key calls-to-action, while best representing content and ensuring brand fidelity.

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Front-End Dev Skills

I technically facilitate user interfaces and experiences. I do this by defining the scope of a web application in terms of devices, browsers, screens, animations. I then create the markup taking into account semantics, accessibility, SEO, cross-browser compatibility and schemas. For me, there are two primary goals: create the best user experience possible and ensure key user clicks toward brand-specific calls to action.

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Hand Coding
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Focus: Communication that leads to Connection via User Response.
Outcome: Happy Clients and Successful Businesses.
Some samples demonstrating the diversity of both my designs and the development frameworks used.

Professional Experience

It all started with a desire to learn something new and blossomed into a passion for making great designs come to life and accessible to the masses. Click the plus sign below for a printable html resume or select Word Version or PDF.

  • Thermo Fisher Scientific
    San Diego, CA
  • Creative Direction & Sr UI/UX Designer
  • 10/2015 - Present

  • GH Playground
    San Diego, CA
  • Creative Director, Promotions Professional, Branding, UI/UX Designer/Developer
  • 07/2015 - Present

  • Why We Are Vegan
    San Diego, CA
  • Co-Founder, author
  • 11/2013 - Present

  • Hewsonian
    San Diego, CA
  • Co-founder, author
  • 2016 - Present

  • Freelance
  • Creative Director: Digital/Print Designer/Developer/Creative Consultant
  • On-Going

  • Faulkner Media Group
    San Diego, CA
  • Custom UI/UX Design/Development
  • 12/2013 - 07/2015

  • The Creative Group
    San Diego, CA
  • UI/UX Designer/Developer
  • Contract: 08/2013 - 12/2013

  • Freelance
  • Digital/Print Designer/Developer/Creative Consultant
  • On-Going

  • Cross-Country Move
  • Upstate NY to San Diego
  • 05/2013

  • Freelance Clients
  • Gospel House, Inc., Rochester, NY
  • Graphic Design

  • St. John Fisher college, Rochester, NY
  • Graphic Design

  • Composer Bruce Chianese, Burbank, CA
  • Creative Direction, UI/UX Re-Design & Development, Branding Consultant, Logo Design & Marketing Collateral

  • Freelance
  • Digital/Print Designer/Developer/Creative Consultant
  • On-going

  • Freelance Clients
  • Steinmiller Associates, Inc., Rochester, NY
  • UI/UX Design/Development & Logo Design

  • Baobab Cultural Center, Rochester, NY
  • Interactive Educational Multimedia App Prototype

  • Sierra Fly-Fishing, Santa Monica, CA
  • Logo Design

  • RIT Masters Program
    Rochester, NY
  • UI/UX Design/Dev & Motion Graphics
  • 09/2010 - 05/2012

  • Hickok Center for Brain Injury
    Rochester, NY
  • Director of Marketing & Development
  • 03/2009 - 07/2010

  • Lifetime Care / Sibley Nursing
    Rochester, NY
  • Executive Asst to VPs & PR/Marketing Specialist
  • 01/2005 - 03/2009

  • SUNY Empire State BS Program
    Saratoga Springs, NY
  • PR/Marketing & Business Org/Management
  • 06/2005 - 11/2007

  • Cross-Country Move
  • Burbank to Upstate NY
  • 12/2003

  • Freelance
  • Digital & Print Designer
    UI/UX Designer/Developer
    Creative | Marketing/Promotions | Business Organization Consultant
  • On-Going

  • Freelance Clients
  • Boulder Chamber of Commerce
    Boulder, CO
  • UI/UX Design & Content Creation

  • Installation Artist Cathleen Meadows
    Boulder, CO
  • Business Organization Consultation | Art Installation

  • Tussey Associates, Inc.
    Louisville, CO
  • Business Organization | Office Management | UI/UX Design & Development

  • EarthSea Records | Pianist/Composer Peter Kater
    Boulder, CO
  • Record Label & Artist Packaging | PR & Promotional Writing

  • Boulder Film Commission
    Boulder, CO
  • Interim Film Commission & Location Scout
  • Contract: 01/1999 - 06/2000

  • Musik International
    Boulder, CO
  • PR/Marketing & Promotional Packaging
  • Contract: 01/1998 - 06/2000

  • Womens Magazine & The Male
    Boulder, CO
  • Desktop Publishing | Writing
  • Contract: 01/1993 - 06/2000

  • Pax World, Inc.
    U.S. Subsidiary Office, Santa Monica, CA
  • CFO & Vice-President - Creative
  • 06/1990 - 07/1991

Let's Connect

Thank you for checking out my portfolio. If you would like to get into contact with me, please fill out the form below.


Southern California